Regional Applied Communication Group
West Visayas State University
“Write more articles on activities from your own agencies,” Dr. Cora Navarra of the Capiz State University (CapSU), coordinator of Regional Applied Communication Group (RACG) of the WESVARRDEC urged the representatives to submit more articles and have them published on several media.
The RACG coordinator made the pronouncement before RACG representatives of the consortium’s partner member agencies during their second Quarterly Meeting on July 7, 2011 at the Dumalag FITS Center in Poblacion, Dumalag, Capiz. said that over 40 articles were written by WESVARRDEC’s RACG and staff in the first two quarters of the year. Said articles were posted on wesvarrdec.blogspot.com, a blogsite maintained by RACG and on wesvarrdec.org, a web portal updated by the Regional Management Information Systems Group (RMISG) led by Nilo Araneta of UP Visayas.
Most of these articles were picked up by the PCARRD portal maintained by the Applied Communication Division (ACD) headed by Director Lily Ann Lando and were also published by Panay News, an Iloilo City-based daily broadsheet with national circulation.
“Bisan ano nga activity or event sa inyo agency o sang inyo mangin maayo nga balita (Any activity or event in your agency or your MS that is well packaged becomes news worthy of publication),” Navarra said.
According to Navarra, RACG even needs to beef up the production of articles because the impact of the articles has been overwhelmingly beneficial in promoting the products of the region’s farmer scientists and FITS Centers. The more articles, the better the promotion, Navarra said.
Prolific publication of said articles has also helped the consortium because it promotes the activities of Magsasaka Siyentista (MS) through media exposure. For one, the McNester products, particularly the mango ketchup and mango sauce, of MS Rebecca Tubongbanua of FITS OPA Guimaras have received more orders from local and foreign buyers owing to the worldwide publicity afforded to the said farmer scientist.
“Manami gid kung ma-interview kag ma-package ninyo ang inyong Magsasakang Siyentista through articles para ma-replicate man sang iban sang ila technology nga ginagamit, (It would be best if you could personally interview your MS and their technologies and write about them so others could replicate these technologies,” Navarra said, citing that if at all, the consortium’s MS need all possible media coverage that they can get.
According to Navarra, some of the published articles will be included in The WESVARRDEC Monitor, the consortium’s publication published twice a year.