By Isaac Abello
In the first Regional Techno Gabay Summit led by the Western Visayas Agriculture and Resources Research Development Consortium (WESVARRDEC) recently in Iloilo City, Engr. Reynaldo T. Ambao, director of micro enterprise development program of Taytay sa Kauswagan, Inc. (TSKI), shared the expertise of their organization, along with various speakers coming from different organizations and agencies.
With years of experience in enterprise building and product development particularly with micro, small & medium enterprises (MSMEs) across the region, Ambao lectured on product development, which involves a number of components, namely: market research, product design, product test and product launch.
Ambao showed the audience samples of packaging materials to the participants such as polypropylene and polyethylene bags, stand-up pouches and vacuum bags.
According to Ambao, MSMEs should document their product development process in order for them to know the proper details of their product and make it as a product manual.
Ambao likewise promoted the services offered by TSKI including loans for MSMEs and business development services such as product development, technological trainings, advisory and business consultancy. TSKI also assists MSMEs on matters related to marketing, trade fairs, market matching and showrooms.
GOOD THINGS COME IN GOOD PACKAGES
Promoting the primacy of packaging in the basic marketing of products, Engr. Ambao of TSKI shows the WESVARRDEC audience a sample of their packaging material.